Nonprofit Gets Their Feet Wet With $17m Jesus-Themed Super Bowl Spots (news)

Nonprofit Gets Their Feet Wet With Jesus-Themed Super Bowl Spots

A 60-second ad spot and an additional 15-second spot for the ad campaign “He Gets Us” made a stir for being among the largest ad buys for a registered charity. The ads featured images of people washing the feet of others within diverse circumstances and environments and closed with an acknowledgment of Jesus’ non-discriminatory feet washing.


The nonprofit behind the campaign is named “Come Near,” an organization formerly named “Servant Foundation,” which has rebranded under new leadership. The organization previously ran spots in 2023 but continued this year with a campaign that the marketing agency director said aimed to ” show people demonstrating what it looks like to love your neighbor”.


Ad spots for the Super Bowl this year cost approximately $7 million for 30-seconds of airtime. The organization has loose ties with religious right Hobby Lobby founder David Green, though the campaign states on its website that “Jesus loves gay people and Jesus loves trans people.”


Additionally, the foot-washing theme seems to have confused and creeped out some audiences causing many follow-up jokes this week.



As DEI policies come under legal attack, philanthropic donors consider how to adapt

AP News


Philanthropic donors are gearing up for a legal tussle as diversity, equity, and inclusion (DEI) initiatives come under fire, with lawsuits challenging programs like grants for Black women entrepreneurs. Foundations are responding by providing legal support, while some are subtly changing their language to avoid controversy. Despite the challenges, major players like the MacArthur Foundation remain committed to supporting DEI efforts, viewing philanthropy as the last stand for independent action in society.


Meet the woman running Sam Altman’s universal basic income study to find out how cash payments can mitigate AI-related jobs losses

Yahoo Finance


Elizabeth Rhodes is the trailblazing research director behind OpenResearch (formerly YC Research), spearheading a significant universal basic income (UBI) study initiated by Sam Altman, the AI visionary and OpenAI CEO. The study, which concluded its cash transfers to 3,000 participants in two states, aimed to explore UBI as a solution to potential job losses due to AI advancements, with findings set to be released later this year. Rhodes, with her social work acumen, led the project with a meticulous approach, and the forthcoming results are poised to shed light on UBI’s impact on various aspects of life, from health to social attitudes, in one of the largest privately funded studies in the U.S. 🌟 Will these insights pave the way for a cash-rich future in an AI-driven world? Stay tuned!





-------- Summary of hundreds of news sources.

Related Posts