Did you know that you can see all the political ads, spend and CPMs from advertisers on Snapchat? It is all available for download here.
They don’t make it easy to explore the way the Meta Facebook Ad library and the TikTok ad library does so we went ahead and played with the data with the help of AI and Causewriter.ai. We took all advertisers that had spent over $100 on an ad, pulled out the nonprofits and then analyzed what they were doing/spending in Q1 2024.
Top 11 Nonprofits Politically-related Spending on Snapchat
Climate Power
Total Spend: $32,989 CPM: Approximately $7.50 Audience: 18-39 Example ad: https://www.snap.com/political-ads/asset/30faf19f296aa342b6cdcf2c80f40abfee8137fc3fcdbb91061b0f5174e1a6fe?mediaType=png
League of Women Voters
Total Spend: $1,185 CPM: Approximately $11.25 Audience: Women aged 18-34 in Ohio Example ad: https://www.snap.com/political-ads/asset/96dbf641d4fa35f5b81cdc35ddb74784b556f7d00133657a40671f40501017d4?mediaType=mp4
When We All Vote
Total Spend: $3,836 CPM: Approximately $7.00 Audience: 14-17 in Nevada Example ad: https://www.snap.com/political-ads/asset/f22cd857a2623768763a003959280c361e439240dee414cbf61a717853803a7c?mediaType=mp4
Sierra Club
Total Spend: $8,478 CPM: Approximately $7.50 Audience: 18+ in Ohio, Michigan, and Pennsylvania Example ad: https://www.snap.com/political-ads/asset/f2797c40ec57f22a51cdae0cb88abfba64f54019011a80f067db3ef0fc6a466e?mediaType=mp4
NRDC (Natural Resources Defense Council)
Total Spend: $8,240 CPM: Approximately $4.25 Audience: 18+
Example ad: https://www.snap.com/political-ads/asset/f4712c2daf04a4aeab97cc977712a596d1423b46c0b7e23caeeda34ccec654bc?mediaType=png
Everytown for Gun Safety
Total Spend: $3,895 CPM: Approximately $7.50 Audience: 18-34
Example ad: https://www.snap.com/political-ads/asset/cc057dddbe230d03a934860ee7a642c313edc3a9a91b146f9ef4b0aa4d87337d?mediaType=png
Human Appeal
Total Spend: €5,235 (approximately $5,700) CPM: Approximately €2.75 (approximately $3.00) Audience: 18+ in France
Example ad: https://www.snap.com/political-ads/asset/5dc1efd20b3a1030f8cd358a9b541b9ed320af671f4893b082e353be45cbf2ef?mediaType=mp4
Islamic Relief USA
Total Spend: $16,739 CPM: Approximately $8.00 Audience: 19+ Example ad: https://www.snap.com/political-ads/asset/23a90c34898eecfc71b1b07ba29dbf3550764a6d02a1da604e1c9512f4660375?mediaType=jpg
Mercy Without Limits
Total Spend: $2,653 CPM: Approximately $5.00 Audience: 18+ Example ad: https://www.snap.com/political-ads/asset/e76884d2135822131a16a5e5bafe338901dcb9104dac5062e25eb00d97b462d6?mediaType=jpg
Mercy USA
Total Spend: $1,718 CPM: Approximately $6.75 Audience: 21+ in California Example ad: https://www.snap.com/political-ads/asset/8eafd3fa67835e5b3a79bc0d8d6660e97c964f0c1016e6c70a7f9276fc670e98?mediaType=png
Apiary for Practical Support
Total Spend: $7,726 CPM: $7.50 Audience: 18-30 in Los Angeles, Chicago, New York
Example Ad: https://www.snap.com/political-ads/asset/9729e324283b63c8fb66d84d634b1e788d9a87014e5e0027750b5009c31d1516?mediaType=png
Here it is in a table format
| Nonprofit | Total Spend | CPM | Audience | Example Ad |
|---|---|---|---|---|
| Climate Power | $32,989 | $7.50 | 18-39 | Link |
| League of Women Voters | $1,185 | $11.25 | Women 18-34 in Ohio | Link |
| When We All Vote | $3,836 | $7.00 | 14-17 in Nevada | Link |
| Sierra Club | $8,478 | $7.50 | 18+ in OH, MI, PA | Link |
| NRDC | $8,240 | $4.25 | 18+ | Link |
| Everytown for Gun Safety | $3,895 | $7.50 | 18-34 | Link |
| Human Appeal | €5,235 ($5,700) | €2.75 ($3.00) | 18+ in France | Link |
| Islamic Relief USA | $16,739 | $8.00 | 19+ | Link |
| Mercy Without Limits | $2,653 | $5.00 | 18+ | Link |
| Mercy USA | $1,718 | $6.75 | 21+ in California | Link |
| Apiary for Practical Support | $7,726 | $7.50 | 18-30 in LA, CHI, NYC | Link |
If you are trying to make good things happen in the world, Whole Whale can help build your digital marketing strategy this year.
