The demand for more copywriting seem to increase on a daily basis for nonprofits. The need to create email, social, and website content is critical to the success of an organization. Finding someone that can support your nonprofit team can take time (and trust), but getting the right person can be worth it.
Shortlist of Nonprofit Writing Services
Diana Nicole Copywriting
Staff: 1
Type: Freelance
Price: $300 for 1000 word website copy
Services: SEO blog/website copy, email copy, landing pages
From their site:
“Free Up Your TimeLet’s face it, as a nonprofit professional, fundraising takes up an enormous amount of your time. Whether it’s planning galas, sending out email blasts, writing grants, or meticulously tracking donor lists, fundraising is a big part of your job at a nonprofit.
I can take some of that burden off of you. I can write website content and blogs to improve your search engine ranking, and I can write persuasive and engaging donor outreach content, such as newsletters and email blasts both to attract new donors and to engage already loyal donors.”
Katherine Gustafson
Staff: 1
Type: Freelance
Services: content marketing, grant writing, ghost writing.
From their site:
”I specialize in content marketing, thought leadership, ghostwriting, and grant writing for:
- Meaning-centered businesses like B Corps and social entrepreneurs
- Disruptive innovators like B2B SaaS, fintech, and healthIT enterprises
- Companies exploring an emerging trend or other change in their industry
- Nonprofits in dynamic fields like environment, women’s issues, and microfinance
In serving more than 40 clients over a decade as a freelance writer, I have honed exceptional skill in channeling visionaries’ voices to help them reach and motivate their customers and other audiences.
I am professional, reliable, easy-to-work with, and thrilled to use my writing skills on behalf of big-thinking, passionate people.“
EADDY MADE
Staff: 1
Type: Freelance
Services: Writing & editing (social media, email, website, bios, resumes), design, social media marketing, web design.
From their site: “
WRITING & EDITING
Do you struggle to find the right words, the right tone, or even the right idea? I can help! Writing is my first love and we’re still together after all these years! Whether you need original content created or simply an eagle eye to perfect what you already have, I am the perfect person to help lovingly craft your message.
SOCIAL MEDIA STRATEGY
Do you want to increase brand awareness? Increase sales? Create a loyal fanbase? You need a plan and I love to organize! Whatever your goals, I can help you get there. I will create a social media calendar, create and style your content, determine metrics for success, and track your social media reach.“
Nicole Kepic Copywriting
Staff: 1
Type: Freelance
Services: Landing page and email copywriting.
From their site:
“SALES PAGE COPYWRITER SPECIALIZING IN SLEAZE-FREE SALES COPY
(Try saying that one fast!)
While you’re focused on serving your people, scaling your business, and prepping for your next big launch, I’ll write copy for you that:
- Sounds more human (because nobody buys from robots).
- Attracts all-in, ready-to-invest clients – the best kind!
- Makes people say, “She’s the ONLY one I want to invest in!”
More good news: You can pump the breaks on trying to convince people to buy from you. Your brand is WAY too premium for that. Instead, your sales page copy can (and should) create such demand that people will happily hop on your waitlist and pay your rates.“
The Stylista Group
Staff: 6
Type: Agency
Services: Writing, digital marketing: email service, micro-influencer, social media.
From their site:
“The Stylista Group is a digital marketing agency based in New York City ‘NYC’ specializing in online strategic campaigns for lifestyle and luxury brands.
Growing consumer-to-consumer ‘C2C’ trends are central to the buyer journey for lifestyle brands. We work in collaboration with you and your team to achieve measurable results for your campaigns to increase customer reach, build advocacy, and generate sales. “
Barlele
Staff: 9
Type: Agency
Services: Writing brand communications, pitch decks, website content/design, podcast creation, analytics.
From their site: “Founded by digital growth and marketing veteran, Taylor Shanklin, we believe that no matter how big or small you are, you deserve a stellar brand and scalable marketing solutions.
We’re a collaborative of 20+ creative thinkers, designers and digital marketing nerds. Our team of creative professionals has expertise in graphic design, audio production, video production, copywriting and web design and development. Based on your needs, we bring the expertise needed to help your brand take off.
Barlele (bar·lay·lay) means: only soaring. We are dedicated to helping your business lift off and soar. By focusing your brand on what matters the most to your target audience, helping you speak to them in an authentic way and showing up as your best self, you will turn heads and generate growth.”
Nonprofit Copywriters on Nonprofit.ist
Join the nonprofit.ist as a nonprofit to get quick message access to these professionals.
(he/him) Activist / adventurer collaborating on creative solutions daily to advance equity and dignity for all, fight for meaningful change, and celebrate communities.
Greensboro, North Carolina, 27406, United States
Liz Vargas Brink Communications
Brink Communications is a woman-owned, BIPOC- and LGBTQIA-led marketing and communications agency focused on justice, equity and solidarity.
Portland, Oregon, 97214, United States
Abbey Harlow Harlow Nonprofit Consulting
I’ve spent years helping small & medium-size nonprofits hone their development & communications strategies. Customizable to your needs. Committed to helping you succeed.
Vermont, United States
Douglas Spencer Spencer Brenneman, LLC
Spencer Brenneman helps mission-driven organizations reframe their focus and remaster their messaging to thrive in any environment. Even this one.
Boston, Massachusetts, 02110, United States
Nonprofit marketing specialist with 20 years of experience.
Alexandria, Virginia, 22314, United States
Caroline Fothergill Marketer on a Mission
Helping nonprofits grow their fans and funds with creative, integrated digital marketing, advertising & fundraising!
Bend, Oregon, United States
How to Hire and Manage (Freelance/Agency) Writers
Finding and onboarding quality freelance writers can be a daunting task for any organization. Here are some tips from on how to identify, hire, and manage great freelance writers for your content needs.
1. Define Your Needs
The first step in finding great freelance writers is understanding what kind of writing you need help with. Do you need help with website copy? fundraising appeals? social media posts? Once you know the types of writing you need, you can start to define your criteria for what makes a great writer for your organization.
2. Where to Look
There are a number of resources you can use to find quality freelance writers. One option is to post your writing needs on job boards or online classifieds sites like Craigslist, LinkedIn, or Upwork. You can also search for writers through online portfolios or by contacting writing associations or groups. There are also trusted and vetted writers on nonprofit.ist
3. How to Evaluate Writers
When evaluating potential freelance writers, there are a few key things to keep in mind. First, consider the writer’s experience and expertise in the type of writing you need help with.
- Does the writer have a sample rate: $50/post
- Plenty of experience writing website copy?
- Is their portfolio filled with examples of fundraising appeals that have been successful?
- Make sure the writer you choose has a track record of producing quality work in the area you need help with.
You should also consider the writer’s communication style and whether they will be a good fit for your organization’s culture. The best way to gauge this is by talking to the writer directly; ask them about their process, their availability, and how they prefer to communicate with clients.
4. Evaluating Cost
Finally, evaluate the writer’s rates and see if they fall within your budget. Keep in mind that rates will vary depending on factors like experience, location, and demand for the services; as a general rule, rates should be negotiated before starting
Which payment structure is best?
The best payment structure will depend on the type of project you are working on. For example, if you are working on a long-term project with multiple deliverables, it may be best to negotiate an hourly rate. This will give you the flexibility to increase or decrease the number of hours you work, as needed.
Price per word: This is a common pricing structure for shorter articles or blog posts. The price per word will vary depending on the writer’s experience and the quality of the content.
flat rate: This is a common pricing structure for projects with a defined scope, like website copy or social media posts. The flat rate will be based on the writer’s experience and the amount of work required for the project.
5. Managing Freelance Writers
Now that you’ve found a great freelance writer (or writers), it’s time to start managing the relationship. First, send over an initial briefing that includes all the information they need to get started on the project. This should include things like your organization’s style guide, tone guidelines, and any other relevant information.
Next, set up a schedule for check-ins and deadlines. For shorter projects, you may only need to check in once or twice; for longer projects, you may want to set up weekly or bi-weekly calls. Make sure you agree on deadlines upfront so there are no surprises later on.
Finally, don’t forget to give feedback! Providing feedback is essential to maintaining a good working relationship with your freelance writers. If you see something that isn’t quite working, let them know so they can make changes as needed. And if you receive a piece of writing that exceeds your expectations, be sure to let the writer know so they can keep up the good work.
