This analysis is based on data from the 2024 Nonprofit Advertising Benchmark Study conducted by Whole Whale, a digital agency specializing in nonprofit strategies. The study, available at https://www.wholewhale.com/tips/2024-nonprofit-advertising-benchmark-study/, examines advertising trends among top nonprofits with revenues over $1 million. Our insights focus on the vendors these nonprofits use for their advertising and related services.
Key Insights from Agencies in the Study
1. Service Diversity
Vendors offer a wide range of services, including:
- Digital marketing and strategy
- Public relations and communications
- Direct mail fundraising
- Video production and advertising
- Brand development and storytelling
- Data analytics and research
- Event planning and management
- Political consulting and advocacy campaigns
2. Company Sizes
- Most companies: Small to medium-sized (10-200 employees)
- Few larger firms: 1000+ employees (e.g., Ketchum Inc, Hill Knowlton Inc)
- Several boutique agencies: 1-10 employees
3. Nonprofit Sector Specialization
Many vendors specialize in services tailored to nonprofits:
- Fundraising strategies
- Donor communications and acquisition
- Advocacy campaigns
- Social impact communications
4. Digital Focus
Significant emphasis on digital services, reflecting the importance of online presence and digital campaigns for modern nonprofits.
5. Estimated Project Costs
- Range: $5,000 to $250,000
- Most common range: $20,000 – $150,000
- Higher prices: Larger firms and specialized services
6. Integrated Services
Many vendors offer integrated services, combining multiple disciplines like PR, digital marketing, and strategic communications.
7. Location
Many appear to be based in or near Washington D.C., suggesting a focus on policy-related nonprofits and advocacy groups.
8. Data and Analytics Emphasis
Several vendors highlight data analytics and research capabilities, indicating the importance of data-driven decision making.
9. Crisis Management
A number of firms offer crisis management services, suggesting this is a valued skill for nonprofits dealing with public-facing issues.
10. Boutique Specialists
The list includes several small, specialized firms focusing on niche areas like op-ed placement, grassroots mobilization, or specific digital marketing tactics.
Full List of Top Agencies Serving nonprofits
Note that project costs are based on AI-informed data and are not actuals.
| Company Name | Website | Company Size | Services | AI Estimated Project Cost |
| Lautman Maska Neill and Company | https://www.lautmandc.com/ | 50-200 employees | Direct mail fundraising, Digital marketing, Donor acquisition | $50,000 – $200,000 |
| Harmon Brothers LLC | https://www.harmonbrothers.com | 50-100 employees | Video advertising, Creative marketing, Brand storytelling | $50,000 – $250,000 |
| Development Counsellors International | https://www.aboutdci.com | 50-100 employees | Economic development marketing, Tourism marketing, Public relations | $40,000 – $180,000 |
| Douglas Shaw Associates | https://www.douglasshaw.com | 50-100 employees | Fundraising, Direct marketing, Donor communications | $35,000 – $160,000 |
| Precision Strategies | https://www.precisionstrategies.com | 50-100 employees | Digital strategy, Communications, Data analytics | $35,000 – $160,000 |
| Subject Matter – Home Front Communication | https://homefrontdc.com/ | 50-100 employees | Public affairs, Content strategy, Creative services | $35,000 – $160,000 |
| 451 Marketing LLC | https://zozimus.com/ | 50-100 employees | Digital marketing, PR, Creative services | $30,000 – $150,000 |
| Berman and Company | https://www.bermanco.com/ | 50-100 employees | Public affairs, Crisis management, Media relations | $30,000 – $150,000 |
| Chapman Cubine Adams Hussey Inc | https://www.ccah.com | 50-100 employees | Direct marketing, Digital fundraising, Analytics | $30,000 – $150,000 |
| Fenton Communications | https://www.fenton.com | 50-100 employees | Public relations, Social impact communications, Digital strategy | $30,000 – $150,000 |
| Rally | https://www.wearerally.com | 50-100 employees | Issue advocacy, Digital campaigns, Grassroots organizing | $30,000 – $150,000 |
| Sanky Corporations Inc | https://www.sanky.com | 50-100 employees | Nonprofit marketing, Fundraising, Digital strategy | $30,000 – $150,000 |
| Tma Direct Inc | https://www.tmadirect.com | 50-100 employees | Direct marketing, Data analytics, Campaign management | $30,000 – $150,000 |
| Lou Hammond Group | https://www.louhammond.com | 50-100 employees | Public relations, Digital marketing, Brand development | $25,000 – $120,000 |
| Change.org | https://www.change.org | 200-500 employees | Online petition platform, Social change campaigns | $20,000 – $100,000 |
| Whole Whale | https://www.wholewhale.com | 20-50 employees | Digital strategy for nonprofits, Web analytics, Online advertising | $20,000 – $100,000 |
| MBB Agency | https://mbbagency.com/ | 20-50 employees | Branding, Web design, Digital marketing | $15,000 – $80,000 |
| Ketchum Inc | https://www.ketchum.com | 1000-5000 employees | Public relations, Digital marketing, Influencer marketing | $50,000 – $250,000 |
| Hill Knowlton Inc | https://www.hillknowlton.com | 1000 +employees | Public relations, Public affairs, Digital marketing | $50,000 – $250,000 |
| Blue State Digital | https://www.bluestate.co/ | 100-200 employees | Digital strategy, Fundraising, Advocacy campaigns | $40,000 – $180,000 |
| Bully Pulpit Interactive LLC | https://www.bpimedia.com | 100-200 employees | Digital advertising, Public affairs, Data analytics | $40,000 – $180,000 |
| Grizzard Communications | https://www.grizzard.com | 100-200 employees | Fundraising, Direct marketing, Digital strategy | $40,000 – $180,000 |
| Siegel+Gale | https://www.siegelgale.com/ | 100-200 employees | Nonprofit marketing, Fundraising, Brand strategy | $40,000 – $180,000 |
| SKD Knickerbocker LLC | https://www.skdknick.com | 100-200 employees | Public affairs, Political consulting, Crisis communications | $40,000 – $180,000 |
| One and All | https://www.oneandall.com | 100-200 employees | Fundraising, Brand strategy, Digital marketing | $35,000 – $160,000 |
| Sunshine Sachs | https://www.sunshinesachs.com | 100-200 employees | Public relations, Crisis management, Event planning | $35,000 – $160,000 |
| Competitive Edge Research and Comm | https://www.cerc.net | 10-50 employees | Market research, Political polling, Data analysis | $25,000 – $120,000 |
| Edge Research | https://www.edgeresearch.com | 10-50 employees | Market research, Data analysis, Strategy consulting | $25,000 – $120,000 |
| Emergent Order | https://www.emergentorder.com | 10-50 employees | Video production, Content creation, Digital strategy | $25,000 – $120,000 |
| Spitfire Strategies | https://www.spitfirestrategies.com | 10-50 employees | Strategic communications, Campaign planning, Messaging | $25,000 – $120,000 |
| Caspian Agency | https://www.caspianagency.com | 10-50 employees | Event planning, Brand experiences, Strategic consulting | $20,000 – $100,000 |
| Cater Communications | https://www.catercommunications.com | 10-50 employees | Strategic communications, Media relations, Content development | $20,000 – $100,000 |
| Delia Associates | https://www.delianet.com | 10-50 employees | Brand development, Digital marketing, Web design | $20,000 – $100,000 |
| Forthright Strategy Inc | https://www.forthrightstrategy.com | 10-50 employees | Political consulting, Campaign strategy, Message development | $20,000 – $100,000 |
| Interactive Strategies LLC | https://www.interactivestrategies.com | 10-50 employees | Digital strategy, Web development, User experience design | $20,000 – $100,000 |
| Mad River Communications Inc | https://www.madriver.co.uk/ | 10-50 employees | Public relations, Crisis management, Media training | $20,000 – $100,000 |
| Morgan Meredith and Associates | https://morganmeredith.com/ | 10-50 employees | Direct mail marketing, Fundraising, Donor acquisition | $20,000 – $100,000 |
| No 29 Communications | https://www.thenumber29.com/ | 10-50 employees | Public relations, Crisis communications, Media training | $20,000 – $100,000 |
| Pacific Campaign House | https://www.pacificcampaignhouse.com | 10-50 employees | Political consulting, Digital strategy, Grassroots organizing | $20,000 – $100,000 |
| PS Digital | https://www.psdigitalli.com/ | 10-50 employees | Digital marketing, Social media advertising, Email marketing | $20,000 – $100,000 |
| Red Edge | https://www.rededge.com | 10-50 employees | Digital strategy, Web development, Online advertising | $20,000 – $100,000 |
| RKD Group | https://rkdgroup.com/ | 10-50 employees | Direct marketing, Fundraising, Donor communications | $20,000 – $100,000 |
| Sightlines Group Inc | https://www.sightlinesgroup.com | 10-50 employees | Strategic communications, Public affairs, Crisis management | $20,000 – $100,000 |
| Solidarity Strategies | https://www.solidaritystrategies.com | 10-50 employees | Political consulting, Digital marketing, Grassroots organizing | $20,000 – $100,000 |
| Summit Campaign Strategies Inc | https://www.summitcampaignstrategies.com | 10-50 employees | Political campaign strategy, Grassroots organizing, Digital advocacy | $20,000 – $100,000 |
| Weinstein Carnegie Philanthropic Group | https://www.wcpg.co/ | 10-50 employees | Fundraising strategy, Nonprofit marketing, Event planning | $20,000 – $100,000 |
| Active Engagement | https://actengage.com/ | 10-50 employees | Grassroots advocacy, Digital campaigns, Stakeholder engagement | $15,000 – $80,000 |
| Alpha Dog Marketing | https://www.alphadogagency.com/ | 10-50 employees | Digital marketing, SEO, Social media management | $15,000 – $80,000 |
| Eisbrenner Public Relations | https://www.eisbrenner.com | 10-50 employees | Public relations, Crisis communications, Social media management | $15,000 – $80,000 |
| Firefly Partners | https://www.fireflypartners.com | 10-50 employees | Digital strategy, Web design, Online fundraising | $15,000 – $80,000 |
| Keybridge Communications | https://www.keybridgecommunications.com | 10-50 employees | Public relations, Op-ed placement, Media training | $15,000 – $80,000 |
| Larson Communications | https://www.larsonpr.com | 10-50 employees | Public relations, Crisis communications, Media relations | $15,000 – $80,000 |
| Martin Waymire | https://www.martinwaymire.com | 10-50 employees | Public relations, Public affairs, Digital marketing | $15,000 – $80,000 |
| The Kairos Company | https://www.kairosdigital.com/ | 10-50 employees | Public relations, Brand strategy, Digital marketing | $15,000 – $80,000 |
| The Madison | http://www.madisonpr.com | 10-50 employees | Public relations, Event planning, Social media management | $15,000 – $80,000 |
| The Zoldak Agency LLC | http://www.zoldakagency.com | 10-50 employees | Public affairs, Digital advocacy, Grassroots mobilization | $15,000 – $80,000 |
| Stamp Idea Group LLC | https://stampideas.com/ | 10-50 employees | Branding, Advertising, Web design | $10,000 – $60,000 |
| Him Her Digital Co LLC | https://www.himherdigital.com | 1-10 employees | Digital marketing, Social media management, Content creation | $5,000 – $30,000 |
| Nne Marketing | https://www.nnemarketing.com | 1-10 employees | Digital marketing, Content creation, Social media management | $5,000 – $30,000 |
| Universal Standards For Digital Marketing LLC | https://www.wcpg.co/ | 1-10 employees | Digital marketing strategy, SEO, Social media marketing | $5,000 – $30,000 |
| Wordworth Communications | https://www.wordsworthweb.com/ | 1-10 employees | Content creation, Copywriting, Brand messaging | $5,000 – $30,000 |
| Acm Strategies | https://www.acmstrategies.com | 1-10 employees | Political consulting, Campaign strategy, Communications | $15,000 – $80,000 |
| Baker Street Labs | https://bakerstadvertising.com/ | 1-10 employees | Digital marketing, Analytics, Growth strategy | $10,000 – $50,000 |
| Just Add Firewater LLC | https://www.justaddfirewater.com | 1-10 employees | Brand strategy, Creative design, Marketing consulting | $10,000 – $50,000 |
| Polymath Innovations LLC | https://polymath.io/ | 1-10 employees | Digital strategy, Content marketing, Web development | $10,000 – $50,000 |
| Think Outside LLC | http://www.thinkoutsidellc.com | 1-10 employees | Marketing strategy, Brand development, Creative services | $10,000 – $50,000 |
| Unbendable Media | http://www.unbendablemedia.com | 1-10 employees | Public relations, Digital strategy, Content creation | $10,000 – $50,000 |
