Independent Sector Releases Survey On Nonprofit Trust
Independent Sector has released its third annual survey on trust within the nonprofit and civil society sector. The findings show that nonprofits still benefit from strong public trust (56% of respondents say they trust nonprofits), making NPOs among the few social institutions that the majority of the public trust, along with small businesses and community members. However, the sector saw a statistically significant decrease of 3% in trust compared to 2020. The survey also found that education and financial wellbeing drive nonprofit trust, that purpose-driven integrity is essential, and that Gen Z is increasingly skeptical of the nonprofit sector. The survey fielded answers from 3,015 Americans and had a margin of error of +/- 2%.
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[00:00:00] George: This week on the nonprofit news feed for gosh, June 6th, June 6th, the week of June 6th, we were talking about some of the information coming out of the independent sector on a survey, a non-profit trust, as well as some other headlines related to themes that we’ve been covering Nick. How’s it going?
[00:00:18] Nick: It’s gone. Good, George.
[00:00:20] George: Doing all right. Just, I had a wedding last weekend of an in-law’s fun. Hadn’t been to a wedding for awhile. So good time to celebrate. Hopefully nobody got COVID.
[00:00:31] Nick: That’s good. TIS the site TIS the season for weddings.
[00:00:36] George: Yeah. weddings. weddings, and funerals. They go on, no matter what I’ll say that.
[00:00:41] Nick: That is true. But bring us back to the nonprofit news. We’ll start off with our first story, which comes from independent sector. Independent sector has released its third annual survey on trust within the non-profit and civil society sector. And the findings show that while nonprofits still benefit from strong.
[00:01:02] Trust where 56% of respondents say they still trust non-profits. This is actually a decrease of 3% in overall trust in nonprofits compared to 2020, there are a couple other really interesting findings within the report. One is that nonprofits were the strongest institution when it comes to public trust, beating.
[00:01:27] Legacy institutions like government, the media substantially that being said, there’s a couple of interests. Nuances and the data and the survey found that education and financial wellbeing drove non-profit trust. In fact, education level was the prime determinant more than any other demographic determinant of trust in non-profit organizations.
[00:01:53] They also found that gen Z is increasingly skeptical of the nonprofit sector, not having a negative. uh, perspective per se. But not having a positive one either. So the jury is still out on them when it comes to building that trust in non-profits as a social institution. But George, what were your takeaways from these really interesting and important survivors?
[00:02:19] George: yeah, just to start, I always try to find and understand the sample size. In this case, it is a U S general population of 3000 with a margin of error of plus or minus 2%. So any number you hear it’s like give or take a couple points. So that’s just important to put in mind. I think the differences based on age
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